SHOPIFY · GROWTH · AI
We build stores.
We build stores.
Grow brands. Create next.
Shopify ecommerce, digital marketing, and Creative & AI—from strategy and build to campaigns, optimization, and ongoing support.
BUILD → GROW → CREATE
PLATFORMSHOPIFY PARTNER
REGIONJORDAN / UAE
TRINOVA://LABS
Products in motion
Not polished case studies. Working ideas you can touch, question, and break.
01
CONVERSION WORKSPACE / JORDAN
VALIDATED DEMO↗
02Wasel واصل
Turns scattered customer messages into follow-up and revenue.
DRIVER INTELLIGENCE / MENA
LIVE PROTOTYPE↗
03SHFT شِفت
An Arabic-first profit copilot for drivers.
COMMERCE OPERATIONS / MENA
SHOPIFY CONCEPT↗
04Marra مرّة
A revenue workspace for COD-heavy Shopify merchants.
COMMUNITY / AMMAN
LIVE CONCEPT↗
Kingdom الملكوت
A mobile-first home for church community and belonging.
TRINOVA://SERVICES
Everything your commerce business needs.
Build the store, grow demand, or use creative and AI to move faster. Strategy and execution live in the same place.
SHOPIFY & ECOMMERCE
Build a better store. Keep making it better.
From a new Shopify build to the custom integration, mobile app, optimization, or support your existing store needs.
BUILD
- Shopify stores from scratch
- Redesigns & migrations
- Custom themes & development
OPTIMIZE
- Conversion & performance
- Ecommerce SEO
- Analytics & tracking
EXTEND & SUPPORT
- Mobile commerce apps
- Custom integrations & features
- Ongoing support & maintenance
DIGITAL MARKETING
Turn attention into customers—and customers into growth.
Strategy, campaigns, funnels, email, content, and continuous optimization managed as one connected growth system.
STRATEGY & ACQUISITION
- Digital marketing strategy
- Paid media & campaign management
- Campaign planning & execution
CONVERT
- Funnels & landing pages
- Offers & conversion optimization
- Content & social campaigns
RETAIN & MEASURE
- Email & lifecycle marketing
- Reporting & attribution
- Ongoing growth management
CREATIVE & AI
Create the brand. Automate the work. Build what comes next.
Brand, content, AI products, and automation shaped around a real commercial need—not technology for its own sake.
CREATE
- Brand strategy & identity
- Photography & video
- Campaign creative
AUTOMATE
- Workflow automation & agents
- Custom AI integrations
- AI-assisted content systems
BUILD
- AI strategy & opportunity mapping
- AI products & prototypes
- Custom tools & experiences
Need something else?If it helps your business sell, operate, or scale, we can scope it.
TRINOVA / README
How we approach the work.
- 01Start with the business, not the channel.
We understand the offer, customer, economics, and operations before recommending a store, campaign, or automation.
- 02Build for measurable growth.
Every store, campaign, and system should improve revenue, efficiency, or the customer experience.
- 03Keep strategy and execution together.
We do not hand over a deck and disappear. We design, build, launch, measure, and improve.
- 04Use the right tool for the job.
Shopify, media, creative, automation, and AI are tools—not the strategy.
OPERATOR-LED FROM DAY ONE
Experience behind the execution.
Trinova is led by Fahed Farraj, an ecommerce and digital growth operator with 15+ years across MENA and the UK. His experience spans Shopify and commerce platforms, acquisition, conversion, lifecycle, digital product, marketplaces, and end-to-end commercial operations.
FF
FAHED FARRAJFOUNDER · ECOMMERCE & DIGITAL GROWTH
SELECTED FOUNDER TRACK RECORDAcross Trinova and prior operating roles
TRINOVA://WORKWork that helped
Work that helped
brands grow.
Selected Trinova client work alongside companies Fahed has helped build, lead, and grow.
SELECTED CLIENT WORKTRINOVA ENGAGEMENTS
TajClassBunni CoffeeZenergieShopKamaAl Ameed73 by Al Ameed
FOUNDER OPERATING EXPERIENCEBUILT · LED · GREW
MYJAMMakaneRoya TV / RoyaBazaarFeesheh.comJobeduKABS
SELECTIVE AVAILABILITY
Tell us what you need to build, grow, or improve.
A Shopify store, a growth challenge, a campaign, an integration, or an AI idea—we start with the business need and work forward.
Email us↗DESKTOP / GAMES
Tiny break room. One classic today; more questionable productivity choices later.
+More games laterThis folder has room.
TRINOVA://TRASH
5 ITEMSSome things belong here.
TXTboring-agency-copy.txt4 KB
PSDfinal-final-v12.psd2.4 GB
ICSmeetings-that-could-be-emails.ics∞ HRS
PDFgeneric-ai-strategy.pdf0 IDEAS
ZIPscope-creep.zipTOO BIG
♻Recycle Bin is empty
Nothing is ever truly deleted. Except boring ideas.
SHAREWARE / EPISODE 1
DOOM.EXE
The genuine 1993 shareware release, running locally in your browser. Knee-Deep in the Dead included.
LOADING DOOM…Preparing DOSBox
DOOM.EXE COULD NOT STARTOpen this site through its local preview server and try again.
↑↓←→ MOVE / TURNCTRL FIRESPACE USESHIFT RUN1–7 WEAPONSESC MENU